Looking for the best gifts for a new mom in 2025? I recommend thoughtful keepsakes like personalized ornaments, stylish mugs, and supportive socks that celebrate her milestone. Practical items such as pregnancy gift sets and cozy accessories also make great choices. When choosing, I suggest focusing on comfort, safety, and personalization to make your gift extra special. If you want more inspired ideas, keep going, and you’ll find plenty of perfect options to surprise her.
Key Takeaways
- Prioritize practical, comfortable, and easy-to-clean items that support postpartum recovery and daily routines.
- Personalize gifts with engravings or monograms to create meaningful keepsakes.
- Include self-care products like candles, mugs, or relaxation accessories to promote relaxation.
- Choose stylish and versatile accessories, such as embroidered hats or jewelry, that celebrate motherhood.
- Opt for milestone keepsakes and ornaments that commemorate pregnancy, birth, and family milestones in 2025.
| Pregnancy Gift Set for Expecting Parents Stainless Tumblers |  | Best Personalized Gift | Purpose: Expecting/Parent gift set | Material: Stainless steel | Occasion: Baby shower / Gender reveal | VIEW LATEST PRICE | See Our Full Breakdown |
| First Christmas as Mom & Dad Ornament 2025 |  | Most Sentimental | Purpose: First Christmas keepsake | Material: Glass | Occasion: First Christmas | VIEW LATEST PRICE | See Our Full Breakdown |
| NewMom First Christmas Gift Glass for Expecting Moms |  | Best Practical Gift | Purpose: Pregnancy milestone tumbler | Material: Glass | Occasion: Christmas / Pregnancy milestone | VIEW LATEST PRICE | See Our Full Breakdown |
| Baby’s First Christmas 2025 Ornament for New Parents |  | Keepsake Ornament | Purpose: First Christmas ornament | Material: Ceramic | Occasion: First Christmas / Baby’s first holiday | VIEW LATEST PRICE | See Our Full Breakdown |
| Sorry I Can’t Today Pregnancy Socks for Mom-to-Be |  | Most Stylish | Purpose: Expecting mom gift tumbler | Material: Ceramic | Occasion: Holiday / Milestone | VIEW LATEST PRICE | See Our Full Breakdown |
| Book Lovers Candle – Old Library Vanilla & Rose Scent |  | Fun & Comfort | Purpose: Book-themed candle | Material: Wax (soy) | Occasion: Cozy/home gift | VIEW LATEST PRICE | See Our Full Breakdown |
| New Family of Three Pregnancy Announcement Ornament |  | Cozy & Literary | Purpose: Pregnancy announcement ornament | Material: Ceramic | Occasion: Pregnancy announcement | VIEW LATEST PRICE | See Our Full Breakdown |
| Mama EST 2025 Embroidered Mom Hat |  | Heartfelt Decor | Purpose: Mom hat | Material: Cotton | Occasion: Maternity / Baby shower | VIEW LATEST PRICE | See Our Full Breakdown |
| Baby Expecting 2026 Ornament Gift for Parents |  | Unique Announcement | Purpose: Pregnancy ornament | Material: Wood | Occasion: Pregnancy announcement / Christmas | VIEW LATEST PRICE | See Our Full Breakdown |
| Pregnancy Announcement Jewelry Keychain Set for New Parents |  | Meaningful Jewelry | Purpose: Pregnancy announcement keychain | Material: Stainless steel | Occasion: Pregnancy / Baby reveal | VIEW LATEST PRICE | See Our Full Breakdown |
| Breezy Valley New Parents Gift Mug Set |  | Daily Reminder | Purpose: Expecting parents mugs | Material: Ceramic | Occasion: Baby shower / Holiday | VIEW LATEST PRICE | See Our Full Breakdown |
| New Mom Gifts for Women and Couples |  | Artistic Keepsake | Purpose: Family figurine | Material: Resin | Occasion: Baby shower / New family | VIEW LATEST PRICE | See Our Full Breakdown |
| AW BRIDAL New Parents Gifts for Couples |  | Complete Gift Set | Purpose: New parents gift set | Material: Cotton, ceramic, cardboard | Occasion: Baby shower / Birth celebration | VIEW LATEST PRICE | See Our Full Breakdown |
| Cabtnca Pregnancy Announcement & New Parents Mugs |  | Elegant & Luxurious | Purpose: Pregnancy & new parents mugs | Material: Ceramic | Occasion: Holiday / Pregnancy | VIEW LATEST PRICE | See Our Full Breakdown |
| Mecai New Mom Gifts Pregnancy Announcement Coffee Mug |  | Celebratory Memento | Purpose: Expecting mom mug | Material: Ceramic | Occasion: Pregnancy / Birth announcement | VIEW LATEST PRICE | See Our Full Breakdown |
More Details on Our Top Picks
Pregnancy Gift Set for Expecting Parents Stainless Tumblers
If you’re looking for a thoughtful gift for expecting parents, the Pregnancy Gift Set with stainless steel tumblers is an excellent choice. These engraved tumblers, personalized with “Mom EST 2025” and “Dad EST 2025,” make meaningful keepsakes. Each 12 oz tumbler is durable, insulated, and perfect for hot or cold drinks, whether coffee, wine, or water. The sleek design guarantees lasting appearance, and the set’s matching style makes it ideal for celebrating gender reveals or Baby showers. Compact and dishwasher safe, these tumblers are practical for daily use and help new parents show off their pride in style.
- Purpose:Expecting/Parent gift set
- Material:Stainless steel
- Occasion:Baby shower / Gender reveal
- Personalization:Yes (engraved)
- Reusability:Yes
- Packaging:Gift box
- Additional Feature:Engraved design durability
- Additional Feature:Versatile beverage use
- Additional Feature:Compact portable size
First Christmas as Mom & Dad Ornament 2025
The First Christmas as Mom & Dad Ornament 2025 is the perfect keepsake for new parents enthusiastic to commemorate their first holiday season together. I love how it captures such a special milestone with its elegant design. Made from crystal-clear glass, it’s versatile enough to hang on the tree or display year-round. The message “Promoted To Mommy Daddy 2025” makes it heartfelt and meaningful. This ornament isn’t just decoration—it’s a cherished memento that celebrates the joy of becoming parents. It’s an ideal gift for new moms, dads, or grandparents, helping to preserve the memories of their first Christmas as a new family.
- Purpose:First Christmas keepsake
- Material:Glass
- Occasion:First Christmas
- Personalization:Yes (customized message)
- Reusability:Yes
- Packaging:Gift-ready ornament box
- Additional Feature:Crystal-clear display
- Additional Feature:Year-specific milestone
- Additional Feature:Versatile hanging/display
NewMom First Christmas Gift Glass for Expecting Moms
Looking for a meaningful gift that celebrates a mom-to-be’s journey? The NewEleven First Christmas Gift Glass is perfect for expecting women. This stylish 16 oz tumbler features a bold “Est. 2025” print, marking an exciting milestone. It’s great for holidays, birthdays, or simply showing appreciation. Made from durable, food-grade glass, it’s safe and easy to clean. The leak-proof bamboo lid and glass straw add convenience, making it ideal for daily use—whether at home, work, or on the go. This thoughtful gift not only keeps her hydrated but also serves as a cherished keepsake of her pregnancy journey.
- Purpose:Pregnancy milestone tumbler
- Material:Glass
- Occasion:Christmas / Pregnancy milestone
- Personalization:Yes (custom print)
- Reusability:Yes
- Packaging:Gift box
- Additional Feature:Leak-proof bamboo lid
- Additional Feature:Stylish hydration accessory
- Additional Feature:Holds ice-cold beverages
Baby’s First Christmas 2025 Ornament for New Parents
Searching for a heartfelt keepsake to celebrate a Baby’s first Christmas? The 2025 ornament is perfect for new parents and their growing family. Made from high-quality ceramic, it features a smooth finish and vivid details, measuring just enough to hang on your tree or display. This heart-shaped ornament includes a festive ribbon and gift box, making it an ideal gift for Baby showers, Christmas, or family gatherings. It’s a meaningful way to commemorate your little one’s first holiday season, creating lasting memories. Whether for a girl, boy, or as a family keepsake, this ornament adds charm and sentimentality to any celebration.
- Purpose:First Christmas ornament
- Material:Ceramic
- Occasion:First Christmas / Baby’s first holiday
- Personalization:Yes (name/year)
- Reusability:Yes
- Packaging:Gift box
- Additional Feature:Heart-shaped ceramic design
- Additional Feature:Complete ornament set
- Additional Feature:Vivid holiday decoration
Sorry I Can’t Today Pregnancy Socks for Mom-to-Be
Pregnancy socks that say “Sorry I Can’t Today, I’m Growing a Tiny Human” are perfect for expecting moms who appreciate humor and comfort. These socks add a fun touch to pregnancy, celebrating this special time with a witty message. Made from 100% cotton, they’re soft, cozy, and supportive—ideal for relaxing at home. One size fits most thanks to stretchy fabric, ensuring a snug, comfortable fit throughout pregnancy. Plus, they’re machine washable and stylish, making them a practical gift. Whether for a first-time mom or a pregnant daughter, these socks show love, support, and a sense of humor during this exciting journey.
- Purpose:Expecting mom gift tumbler
- Material:Ceramic
- Occasion:Holiday / Milestone
- Personalization:Yes (custom print)
- Reusability:Yes
- Packaging:Gift box
- Additional Feature:Comfortable stretchy fabric
- Additional Feature:Humorous pregnancy message
- Additional Feature:Machine washable
Book Lovers Candle – Old Library Vanilla & Rose Scent
If you’re shopping for a new mom who loves to unwind with a good book, the Book Lovers Candle in Old Library, Vanilla & Rose scent makes a thoughtful gift. Its cozy, nostalgic aroma blends aged books, warm vanilla, and soft rose petals, creating a peaceful reading nook at home. Made with clean-burning soy wax and a long-lasting burn of over 50 hours, it fills the space with inviting, subtle floral notes. Housed in an elegant amber glass jar and packaged in a matching gift box, it’s perfect for any cozy corner. Hand-poured in the USA, this candle combines quality, safety, and charm—sure to bring comfort to her busy days.
- Purpose:Book-themed candle
- Material:Wax (soy)
- Occasion:Cozy/home gift
- Personalization:No
- Reusability:Yes
- Packaging:Gift box
- Additional Feature:Long burn time
- Additional Feature:Elegant amber jar
- Additional Feature:Hand-poured in small batches
New Family of Three Pregnancy Announcement Ornament
The New Family of Three Pregnancy Announcement Ornament is an ideal keepsake for new parents enthusiastic to share their joyful news. Made of durable ceramic, this charming ornament features a heartfelt message: “In 2025, we become a family of three.” Its double-sided design guarantees the message is visible from any angle, making it perfect for hanging on the Christmas tree, refrigerator, or wall. Compact and lightweight at 3 inches, it’s easy to carry and display. Whether as a Baby reveal, pregnancy announcement, or gift for grandparents, this ornament beautifully commemorates this special milestone and adds warmth to any family celebration.
- Purpose:Pregnancy announcement ornament
- Material:Ceramic
- Occasion:Pregnancy announcement
- Personalization:Yes (custom message)
- Reusability:Yes
- Packaging:Gift box
- Additional Feature:Double-sided message
- Additional Feature:Versatile display options
- Additional Feature:Compact 3-inch size
Mama EST 2025 Embroidered Mom Hat
Looking for a practical yet stylish gift for new moms? The Mama EST 2025 Embroidered Mom Hat is perfect. It features a sleek “MAMA EST 2025” embroidery, celebrating her new role in style. Made from soft, breathable 100% cotton, it’s comfortable for everyday wear. The adjustable strap ensures a perfect fit for most head sizes. Its versatile design makes it ideal for outdoor adventures, casual outings, or as a cherished keepsake. Plus, it’s easy to care for—just hand wash to keep the embroidery pristine. Whether for a Baby shower or Mother’s Day, this hat is a thoughtful, trendy gift she’ll love in 2025 and beyond.
- Purpose:Mom hat
- Material:Cotton
- Occasion:Maternity / Baby shower
- Personalization:Yes (embroidery)
- Reusability:Yes
- Packaging:Gift box
- Additional Feature:Adjustable strap back
- Additional Feature:Trendy sun protection
- Additional Feature:Embroidered stylish design
Baby Expecting 2026 Ornament Gift for Parents
This Baby Expecting 2026 Ornament makes an ideal gift for parents-to-be who want to celebrate their growing family in a meaningful way. Crafted from durable wood, it features adorable Baby footprints, a Santa hat, and the heartfelt message “See You in 2026,” symbolizing new beginnings. At about 4 inches, it’s perfect for marking pregnancy announcements or adding to holiday decor. Whether given during Christmas, a special reveal, or as a keepsake, it’s a touching way to commemorate this exciting milestone. Packaged in a premium kraft envelope with a blessing card, it’s a thoughtful, lasting gift that captures the joy of expecting.
- Purpose:Pregnancy ornament
- Material:Wood
- Occasion:Pregnancy announcement / Christmas
- Personalization:Yes (engraved)
- Reusability:Yes
- Packaging:Gift box with embellishments
- Additional Feature:Heartfelt pregnancy message
- Additional Feature:Lighthearted holiday touch
- Additional Feature:Durable wood material
Pregnancy Announcement Jewelry Keychain Set for New Parents
A pregnancy announcement jewelry keychain set makes a meaningful and affordable gift for new parents, especially those celebrating their first child. I love how this set includes Mommy and Daddy Est. 2025 keychains, symbolizing the exciting journey ahead. Crafted from high-quality stainless steel, they resist rust and tarnish, ensuring lasting shine. The compact size makes them perfect for everyday use or as keepsakes. Plus, they come in a velvet pouch, ready to gift. It’s a heartfelt way to announce a pregnancy or celebrate new parenthood without breaking the bank. This set truly captures the joy and anticipation of welcoming a new life.
- Purpose:Pregnancy announcement keychain
- Material:Stainless steel
- Occasion:Pregnancy / Baby reveal
- Personalization:Yes (engraved)
- Reusability:Yes
- Packaging:Velvet pouch
- Additional Feature:Bright shiny finish
- Additional Feature:Inexpensive keepsake
- Additional Feature:Comes with velvet pouch
Breezy Valley New Parents Gift Mug Set
For new moms who cherish heartfelt keepsakes, the Breezy Valley New Parents Gift Mug Set makes a perfect gift to celebrate their journey into motherhood. These mugs feature “Est 2025,” marking the exciting start of a new chapter. Crafted from durable ceramic, each 11 oz mug is microwave-safe, dishwasher-friendly, BPA-free, and lead-free, ensuring everyday practicality. The simple design with matte finish and letter print makes them stylish and functional. Whether for morning coffee or afternoon tea, these mugs serve as daily reminders of love, growth, and joy. They’re an elegant way to commemorate this milestone and create lasting memories for new families.
- Purpose:Expecting parents mugs
- Material:Ceramic
- Occasion:Baby shower / Holiday
- Personalization:Yes (print)
- Reusability:Yes
- Packaging:Gift box
- Additional Feature:Microwave & dishwasher safe
- Additional Feature:Matte finish design
- Additional Feature:Symbolic “Est 2025”
New Mom Gifts for Women and Couples
When searching for meaningful gifts for new moms and couples, the Storieme figurine stands out as a heartfelt choice that captures the essence of family creation. Its abstract design features a protective father, nurturing mother, and centered child, making it a powerful symbol of love and connection. Crafted from premium resin and hand-finished, it offers heirloom-quality durability, perfect for nursery shelves or living rooms. Arriving in a gift-ready box with a heartfelt card, it’s ideal for Baby showers, holidays, or pregnancy announcements. This figurine provides new parents with a daily reminder of their strength, love, and the beautiful beginning of their family journey.
- Purpose:Family figurine
- Material:Resin
- Occasion:Baby shower / New family
- Personalization:Yes (figurine)
- Reusability:Yes
- Packaging:Gift box
- Additional Feature:Premium resin craftsmanship
- Additional Feature:Elegant gift packaging
- Additional Feature:Family bond symbolism
AW BRIDAL New Parents Gifts for Couples
AW BRIDAL’s New Parents Gift Set is an ideal choice for couples celebrating the arrival of their first child, combining practicality with heartfelt sentiment. This gender-neutral set includes soft, breathable cotton Baby essentials like a onesie, hat, and socks, perfect for all seasons. The set also features charming “Baby Bear Est. 2025” prints, making it a memorable keepsake. The accompanying Mom and Dad mugs, with their sturdy ceramic design and adorable bear patterns, add a personal touch. Packaged securely with reinforced, attractive presentation, this gift is perfect for Baby showers, gender reveals, or pregnancy announcements—showing new parents you care about both their joy and comfort.
- Purpose:New parents gift set
- Material:Cotton, ceramic, cardboard
- Occasion:Baby shower / Birth celebration
- Personalization:Yes (clothing & gifts)
- Reusability:Yes
- Packaging:Gift set box
- Additional Feature:Gender-neutral Baby items
- Additional Feature:Reinforced packaging
- Additional Feature:Soft satin-lined display
Cabtnca Pregnancy Announcement & New Parents Mugs
Cabtnca Pregnancy Announcement & New Parents Mugs stand out as a thoughtful choice for new parents or expectant couples celebrating their journey into parenthood. These handcrafted ceramic mugs feature elegant gold text and unique patterns, exuding sophistication and charm. The set includes two mugs, coasters, and spoons, all beautifully packaged in a marbled box—perfect for gift-giving. Durable, dishwasher safe, and designed with comfortable handles, they’re practical for everyday use. Whether for Christmas, Mother’s Day, or a Baby announcement, these mugs help commemorate special moments with style and meaning, making them a memorable gift for any new parent.
- Purpose:Pregnancy & new parents mugs
- Material:Ceramic
- Occasion:Holiday / Pregnancy
- Personalization:Yes (custom print)
- Reusability:Yes
- Packaging:Gift box
- Additional Feature:Gold stamped lettering
- Additional Feature:Marbled box packaging
- Additional Feature:Versatile beverage capacity
Mecai New Mom Gifts Pregnancy Announcement Coffee Mug
If you’re looking for a heartfelt gift to celebrate a pregnancy announcement, Mecai’s “Mom Est 2025” coffee mug is an excellent choice for new and expecting moms. This 12 oz ceramic mug features a beautiful gold and marbling pattern, with each one uniquely crafted. It’s perfect for hot or cold drinks and doubles as a lovely decorative piece. Designed for special occasions like pregnancy announcements, Mother’s Day, or birthdays, it offers a personal touch. Made from durable ceramic, it’s easy to hold and use daily—just hand wash to keep the design intact. It’s a meaningful gift she’ll cherish during this exciting time.
- Purpose:Expecting mom mug
- Material:Ceramic
- Occasion:Pregnancy / Birth announcement
- Personalization:Yes (custom design)
- Reusability:Yes
- Packaging:Gift box
- Additional Feature:Unique marbling pattern
- Additional Feature:Hand wash recommended
- Additional Feature:Gold and ceramic combo
Factors to Consider When Choosing Gifts for New Moms 2025
When choosing gifts for new moms in 2025, I always consider practicality and comfort first to guarantee the gift truly helps her daily life. Personalization adds a meaningful touch, but safety and quality are non-negotiable to give peace of mind. Finally, I keep the occasion and budget in mind to select something thoughtful yet appropriate and affordable.
Practicality and Comfort
Choosing the right gifts for new moms means focusing on items that offer both practicality and comfort, helping them recover and manage daily life more easily. Soft fabrics and ergonomic designs are perfect for relaxing and easing postpartum recovery. Practical essentials like reusable water bottles or breast pump accessories support hydration and streamline routines, making daily tasks less stressful. Opting for adjustable or flexible items ensures they can adapt to a mom’s changing body and needs. Easy-to-clean products reduce the hassle of maintenance and encourage consistent use. Thoughtful gifts that blend comfort with functionality, such as supportive clothing or cozy accessories, boost her well-being and help her feel cared for during this demanding phase. Prioritizing practicality and comfort makes your gift truly meaningful.
Personalization Significance
Personalized gifts for new moms hold a special power—they turn an ordinary item into a cherished keepsake that celebrates her unique journey into motherhood in 2025. Customization options like engraved jewelry or monogrammed accessories add a heartfelt touch that deepens emotional connection. These thoughtful details make the gift more memorable and meaningful, standing out from generic presents. The significance of personalization can in reflecting her individual story and identity, making the gift a true reflection of her motherhood experience. Data shows that customized gifts often bring higher satisfaction and emotional value, especially during milestone moments like welcoming a new baby. When choosing a gift, considering personalized options ensures it’ll be treasured long after the moment has passed, creating a lasting symbol of this special chapter.
Safety and Quality
Ensuring safety and quality is essential when selecting gifts for new moms in 2025, as both her well-being and that of her baby depend on it. I always look for items made from safe, non-toxic materials like BPA-free plastics, medical-grade silicone, or food-safe ceramics to protect their health. Prioritizing high-quality products that meet safety standards and certifications helps reduce the risk of defects or hazards. I also choose items with durable construction, reinforced seams, and leak-proof lids to prevent accidents. Easy-to-clean gifts are a must, minimizing bacteria buildup and contamination. Ultimately, I avoid gifts with small parts or sharp edges, which could cause choking or injury. Safety and quality are non-negotiable when selecting thoughtful, reliable gifts for new moms.
Occasion Suitability
When selecting gifts for new moms, it’s important to take into account the occasion to guarantee your present feels appropriate and meaningful. Different events like a baby shower, first Mother’s Day, or a pregnancy milestone call for different types of gifts. Think about whether the gift celebrates new motherhood, pregnancy, or family bonding, and choose something that aligns with that purpose. The emotional tone is also key—whether you want to give something sentimental, humorous, or practical, make sure it matches the occasion’s mood. Additionally, check that the gift’s design and message are suitable for the celebration, avoiding anything that might seem out of place or insensitive. Finally, consider her preferences and lifestyle to select a gift that’s truly meaningful and useful during her current stage of motherhood.
Budget Considerations
Choosing the right gift for a new mom also means considering your budget to make the process easier and more enjoyable. Setting a clear budget helps narrow down options and prevents overspending. Think about her needs and preferences to find meaningful gifts that offer real value within your financial range. You’ll find thoughtful presents, like personalized keepsakes or practical items, at a variety of price points—from affordable to luxury. Establishing a budget also makes it easier to compare prices across stores and online platforms, ensuring you get the best deal. Most importantly, being mindful of your financial limits keeps gift-giving stress-free and focused on the sentiment behind the gesture rather than the expense.
Frequently Asked Questions
What Are the Best Practical Gifts for New Moms in 2025?
The best practical gifts for new moms in 2025 are items that make her daily routine easier. I recommend a high-quality diaper bag, a portable breast pump, and a cozy nursing pillow. A smart baby monitor and versatile swaddle blankets also come in handy. These gifts show thoughtfulness and truly support her as she navigates motherhood, making her life more manageable and comfortable.
How Can Personalized Gifts Enhance New Mom Celebrations?
Did you know that personalized gifts increase emotional attachment by 60%? I believe they truly enhance new mom celebrations because they show thoughtfulness and effort. When I give personalized gifts, like engraved jewelry or custom photo albums, it makes her feel appreciated and special. These unique touches turn simple presents into cherished keepsakes, making her feel genuinely loved during such a meaningful time.
Are Eco-Friendly Gifts Suitable for New Mothers?
Absolutely, eco-friendly gifts are perfect for new moms. I love giving sustainable options like reusable nursing pads, organic skincare, or eco-friendly baby clothes because they’re gentle on her and the environment. Plus, many new moms appreciate thoughtful, planet-conscious choices that reflect their values. These gifts show you care about her well-being and the planet’s future, making them meaningful and practical for her new chapter.
What Gift Options Are Ideal for Postpartum Recovery?
If you’re looking for gifts to support postpartum recovery, I recommend cozy essentials like soft, supportive nursing pillows and gentle skincare products. Heating pads and comfortable loungewear also make a big difference. I’d suggest practical items that promote relaxation, such as herbal teas or a massage gift card. These thoughtful gifts help new moms feel cared for and aid their healing process during this challenging but rewarding time.
How Do Gift Preferences Vary for First-Time vs. Experienced Moms?
I notice that gift preferences differ between first-time and experienced moms. First-time moms often appreciate practical, comforting items like maternity wear, nursing essentials, or self-care products to ease their new journey. Experienced moms might prefer personalized keepsakes, spa treatments, or upgraded baby gear they’ve already used. I always consider their unique needs and lifestyle, aiming to choose gifts that bring comfort and joy, tailored to their motherhood experience.
Conclusion
Choosing the perfect gift for a new mom isn’t just about giving things—it’s about giving her moments of joy and reassurance in a whirlwind of change. Remember, the best gifts are those that celebrate her journey and strength. After all, these small tokens become lasting symbols of love and support, reminding her she’s never alone on this beautiful, unpredictable adventure called motherhood. Sometimes, the simplest gift can say everything without saying a word.
